Email marketing isn’t going away this year. Despite what others say (that it’s dead), it will continue to be a powerful tool for any serious business.
Ads and other marketing strategies might work great, but there are some things that only a killer email marketing campaign can accomplish.
For instance, being able to segment subscribers into different groups is not something you can do with running ads or tweaking SEO.
You get my point.
If you want your subscribers to feel that you’re making an effort to bring them relevant content, then you need to create excellent email marketing strategies.
To do this, you need to have the best email marketing software for your business.
How To Choose The Best Email Marketing Service
There are a few things you need to consider when looking at your targeted email marketing services. They are:
It’s important to choose the correct pricing plan for your email marketing service.
Is the price worth it for the service and convenience you get? Can you afford it? Will you be able to justify the cost?
There’s nothing wrong with investing in marketing software, but it’s important to pick the right one so you don’t pay for features that you won’t be using.
Ease of Use
Not all marketers are tech savvy, so it would be helpful if an email marketing software is simple and easy to use.
Deliverability is the ability of an email marketing tool to deliver emails as scheduled. There are several factors that can sometimes block your emails from reaching the subscriber, so it’s important that you choose a service that ensures maximum deliverability rates.
A/B split testing tools
A/B testing is a great strategy to gather insight on customer behavior. Having this in your email marketing strategy is a sure fire way to see what works and what doesn’t. This could be implemented at many levels such as:
- A/B Testing email headline
- A/B testing email capture copy
- A/B testing email open rate
Analytics & reporting
Email analytics are your eyes and ears for your campaign. It tells you how effective your emails are based on open and click rate, and how many of them convert.
While automation is not a must-have for all email marketers, it is definitely a nice-to-have in the time of personalized connection. When done right, automated emails can provide a stream of passive income to your business.
Infact, if you are just starting out, you should consider getting an email marketing service which offers segmentation. This helps a lot as you move ahead in your career or grow your business via email marketing.
Collecting emails would be easier if you use a simple and attractive sign-up form. This is one of the first things you will be setting up and it’s the first step that a subscriber will go into. Not all sign-up forms are created equal, so it would be a bonus if you pick an email marketing software that has a great form builder.
If your business uses other apps like WordPress, Shopify, and Zapier, then you need an email marketing software that will work with your essential tools. For instance, if you are selling on Shopify, you would want something that can be integrated with Shopify.
Now that we understand these criteria for choosing the best email marketing service, let’s take a look at the choices for best email marketing software.
ConvertKit, as the name suggests, is an email marketing service that helps you focus on conversions. Its unique yet effective method of creating campaigns (called broadcasts) and segments are all designed to make your subscribers click on a link or a call to action in your emails.
Unlike other email marketing tools, ConvertKit encourages text-only emails so that it feels personal and less “corporate.” This approach is great for mentors, publishers, and professional bloggers who want to connect with their subscribers on a deeper level. Another highlight is, Convertkit let you send unlimited emails.
While creating emails in ConvertKit might seem basic in terms of design, it’s not the case when it comes to automation. The visual automation feature will let you create and design a sequence in any way you want.
Aweber is one of the most established email marketing services. It’s been around since the ’90s and they are said to have pioneered autoresponders.
Aweber has all the features you would expect from an email marketing tool, but they are not as advanced as its other counterparts. It can build automated campaigns, but the list of things that you can do within the automation is quite limited.
What Aweber lacks in automated campaigns, it makes up for with designing sign up forms. Aweber is one of the few email marketing platform that have a great variety of sign up form templates. The templates are also easy to customize, so non-technical users can appreciate this feature. Aweber can also run A/B testing on sign up forms.
Another notable feature is Aweber mobile apps. It helps you curate and send email newsletter from the comfort of your mobile phone.
MailChimp is a free email marketing software that is a popular choice for bloggers and marketers with little to no budget. It’s one of the few email marketing tools that offer premium features for free (with a limit on subscriber size and number of emails sent).
The latest redesign of its interface (and some added functions) make MailChimp catch up with other email services. From being a tool to perform basic email tasks, MailChimp has transformed into something more useful with its update.
One example is its Automation feature. There are now several ways that an automation can be triggered. This functionality did not exist before the update.